Nike | Olympic Trials:
Nike - Olympic Trials by Fake Love
Nike was attending the Olympic Track and Field trials in Eugene, Oregon, and wanted an experience that would convert athletes and fans to the Nike Running ethos and drive on-site sales.
To achieve this, we developed two elite brand experiences and placed them inside a series of massive domes in the center of the event.
I worked as Creative Technologist to ideate and develop, to transform treadmill data into gaming controllers and create a sound engine for all the installations throughout the experience.